Shoe Chapter

I've updated the logo design and created creative comms shaping the concept and brand philosophy surrounding the brand and its sneaker culture. With Wear, Care, Collect we capture the essence of sneaker culture around the world. You wear them, your care for them, and you collect them.

SC can now step into the league of premium sneaker business, giving a lot more than just a clean purchase and goodbye. SC is about you, your kicks, and the community.

Year: 2021

Superpowers: Logo Design / Brand Comms & Philosophy‏