300 miles for a cause.
Creative direction and production for MTA300 — bringing together campaign identity, film, digital, merchandise and a London activation around Lydia Oldham’s 300-mile fundraising run.
In October 2025, ultra runner Lydia Oldham ran 300 miles from London to Falmouth to raise awareness and funds for the Mastectomy Tattooing Alliance.
Organised and sponsored by Stories & Ink, MTA300 supported MTA's work providing free restorative nipple tattooing for women following mastectomy.
Working alongside the internal team, I led the creative execution of the campaign across identity, digital, content, merchandise and the London activation.
Building the campaign.
The MTA300 identity was developed into everything from tees and event graphics to digital assets and campaign landing pages — creating one visual system around Lydia's 300-mile challenge.
With Lydia based in Portugal, I also commissioned and directed a local filmmaker to capture the portrait film and photography used to introduce her story and the campaign.
London → Falmouth.
MTA300 launched with an evening at RUN Limited in London, bringing together runners, partners and supporters ahead of the challenge.
The following morning, we joined Lydia for the first 10 miles before she continued towards Falmouth, with photography and film capturing the campaign as it moved from event to run.
Date
2025
Scope
Creative Direction · Campaign Identity · Content Production · Digital Design · Landing Pages · Event Activation
